Project: create a central space where soccer and music cultures can live together

Role: Co-Founder, Creative Director and General Manager

Built a soccer lifestyle brand and studio that makes jerseys, apparel, and campaigns for artists with the goal of building a culture we wish he had as kids

Grew business with no outside investment and no paid marketing, starting with 1 of 1 jerseys for talent before contracting official large scale merchandise runs

Oversaw creative output in all forms - photo, video, social, product, etc.

Managed all talent, client and vendor relationships

Constructed detailed tech packs to ensure high quality delivery for all projects

Grew Instagram to over 8000+ followers organically

Collaborated with major and independent artists and labels