Project: walkthrough experience that celebrates the TV series The Office
Role: Creative Strategist, Producer and Studio Partnerships Lead
Developed pitch and initial creative to secure project license
Worked as main studio contact to secure talent, studio, and franchise approvals
Consulted and ideated around all forms of creative - experiential, marketing, content, retail, etc.
Managed budgets and timelines
Coordinated with all internal departments to ensure all elements were executed at high level and on-time
Developed retail product line, including several items never created by the franchise prior